Strategic objectives and lines of action

Aukera 18 is the name we gave the strategic-thinking process that BIZITEGI followed in 2014.

Aukera means option, choice, as well as opportunity, and with this in mind we developed the process, all the while conscious of the fact we needed to face the new realities of social exclusion, to treat them as an opportunity for our mission, and to make the right choices in relation to new challenges.

18 refers to the year we have established as our horizon.

We wanted the process to be:


The true strength of the route we chose lies in the fact the decision was made by all the people participating in the project: members, volunteers, staff and users.


Analysing reality from different viewpoints and having the freedom, at least at the beginning, to dream, to describe the realities we are aiming for and to establish the values we believe in.


The conclusions we reach and choices we make have to be the result of our personal commitment in order to be able to employ our resources and effort correctly.

Our strategic objectives and lines of action for 2015-2018 are as follows:

OE1.- To provide a more in-depth quality intervention that improves the lives of the people using our services.

L1.1.- Permanently improving intervention, creating innovative proposals.

L1.2.- Incorporating new forms of social inclusion.

L1.3.- Developing a classification system for measuring users’ perception of living conditions.

L 1.4.- Monitoring the quality and results of the intervention for each major collective.

OE2.- To encourage social criticism and awareness campaigns in order to progress towards the creation of a more just society.

L2.1.- Developing external communication as a way of interacting with society.

L2.2.- Participating in networks and alliances with social agents who share our objectives and standpoint.

L2.3.- Developing new awareness campaigns and actions of social criticism in order to increase the social impact of our work.

OE3.- To promote the Community as a fundamental resource for developing social inclusion.

L3.1.- Developing new lines of community work based on the model of Community-based Social Pedagogy.

L3.2.- Commitment to the incorporation of volunteers and users carrying out volunteer tasks.

L3.3.- Encouraging participation in organisations and associations that are directly linked to the neighbourhoods we work in.

L3.4.- Incorporating the social priorities of promoting gender equality and the Basque language as cross-functional features.

OE4.- To strengthen the social base and internal structures in order to ensure continuity throughout the project.

L4.1.- Fostering motivation and hope among the people who form part of the project, be they members, staff, volunteers or collaborators.

L4.2.- Implementing efficient ways for members to participate.

L4.3.- Fostering the training and development of professionals.

L4.4.- Renewing the internal structures of the organisation, creating dynamics for participation and internal communication based on transparency.

OE5.- To consolidate feasibility and economic sustainability.

L5.1.- Maintaining a balanced budget (balance of income and expenditure).

L5.2.- Managing the material resources in a responsible and lasting manner.

L5.3.- Actively managing the relationships with our main financial backers, presenting innovative projects to the Public Authorities.

L5.4.- Promoting alternative channels of financing and fundraising.

OE6.- To work towards becoming a benchmark in the sector for advanced and innovative management.

L6.1.- Developing an Advanced Management programme based on external reference models that enriches operational practice via the innovative management of strategy, key relationships and results measurement.

L6.2.- Fostering innovation by defining objectives and strategies for innovation, and developing innovative projects through research, learning and creativity.