Strategic objectives and lines of action
Aukera 18 is the name we gave the strategic-thinking process that BIZITEGI followed in 2014.
Aukera means option, choice, as well as opportunity, and with this in mind we developed the process, all the while conscious of the fact we needed to face the new realities of social exclusion, to treat them as an opportunity for our mission, and to make the right choices in relation to new challenges.
18 refers to the year we have established as our horizon.
We wanted the process to be: